City of Monmouth

The primary purpose of our Downtown Strategic Plan is two-fold. First, it is an attempt to create an action-based “jigsaw puzzle” of all of the myriad implementation areas and actions required that, as a whole, comprise a realistic path towards holistic downtown revitalization. Second, it is a living tool to guide decisions and track the priorities and progress of the component actions that make up the revitalization of our downtown.

The process of re-inventing our downtown is a complex process with many moving, inter-related parts. Our plan is an attempt to capture that complexity and break the larger process into actionable, achievable atomic parts. This plan also serves as a guidepost with which to measure new opportunities and ideas. It is a living document - meant to be reviewed, updated and actions added and removed.

Our larger goal is significant: to re-invent our core downtown district in order to better serve our community and enhance the economic prosperity of Monmouth. While this is a large and complex goal, it should be remembered that results are not merely “good for the bottom line”, but rather the results will provide a fun, entertaining and nourishing city-center which will enhance the happiness and enjoyment of all in our community.

One final note: this is a long process - a marathon rather than a sprint. To sustain our efforts, all participating stakeholders and community members should “enjoy the ride.” After all, in a very real way, the journey IS the destination.